Traditional annual card system, monthly payment, pay-per-view mode coexist, to attract different levels of fitness users.
For traditional gyms, it is difficult to form market oligopoly in a short period of time. The effect of private teaching and geographical location naturally determine the difficulty of gym standardization. In addition to making up for the artificial differences brought by private education, the subsequent derivative door-to-door service will solve the disadvantage of site selection. In addition to the relatively low investment cost of a single store, the rapid expansion of EMS market is likely to form a giant brand with product technology as the core.
From the current ems suit with electric current muscle stimulation store development speed, this brand effect is likely to be formed in 1-2 years. And fitness industry head players are concentrated in first-tier cities, EMS currently has a nationwide chain brand. K-ems, which started in Beijing, has more than 100 stores nationwide, and has stores in liaoning, shandong, henan, chongqing, jiangsu, zhejiang, fujian, gansu and Inner Mongolia. This year its official website open recruitment to join the partners, the plan to seize the market in the past two years.
More lazy worm fitness stores stationed in second-tier cities are distributed in chengdu, Shanghai, chongqing, kunming, xichang, xi 'an and other areas, and take the brand route through direct marketing. Abelis, which has also invested heavily in its brand, became a new favorite in the capital market when it announced tens of millions of yuan in angel financing earlier this year.
ems suit with electric current muscle stimulation ZESPEED, a brand owned by yipu sports, has opened nearly 10 stores in Shanghai and is expanding to Beijing. Its partner 3F fitness management training college has trained more than 600 fitness institutions, ems suit with electric current muscle stimulation will have certain advantages in terms of coaches and promotion channels.
The synergy of fitness training institute solves the coach reserve in the rapid expansion process, and lays a foundation for a variety of store opening modes in the future. Private education, as a fitness kol, is also a good flow outlet.
After more than 20 years of development, China's fitness industry has formed a chain of equipment production, personnel training, curriculum research and development, fitness services, standing in the relatively mature market development of ems suit with electric current muscle stimulation, the formation of chain brand will be faster, 1-2 years, the scattered market status of integration will be more significant.
"The industry is going to be highly concentrated in the future," he says
